ACURA

WORKING MOM

The all-new Acura MDX is a luxurious, performance SUV that embodies the soul of a supercar. The challenge: To connect it emotionally to the needs and wants of affluent Latino millennial families.

This multi-media campaign titled “Working Mom” aired in both English and Spanish, and was set to the soundtrack “NMI” by Samantha Sanchez, a rising and talented singer-songwriter and content creator, born in Madrid and based in Miami.