09Acura

Less Talk Más Cultura — Acura

Client
Acura
Project
Less Talk Más Cultura
Disciplines
Artist collaboration, Social, GIPHY stickers

Hispanic culture lives strong in its people and vibrant traditions. For Hispanic Heritage Month, Acura partnered with artist @rafalejandro_g on a uniquely Latino illustration drawing on the many cultures and regions that make up the community.

“Hispanic heritage is defined, among many other things, by its diversity. In its core, it's a complex and layered universe of multiple influences. The European, African, Native American influences all come together to create a great cultural symbiosis generated by multiple expressions of identity, collectiveness, homeland…”
— @rafalejandro_g

Social

Instagram post
Instagram post4:5
Instagram story
Instagram story9:16

Stickers

To go with the main art we made a series of GIPHY stickers, so people could put their heritage pride straight into their own posts.

Sí se puede
Sí se puede
Juntos somos invencibles
Juntos somos invencibles
Mis raíces me mueven
Mis raíces me mueven

Credits

Artist
@rafalejandro_g

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